Advertising of Fast Food

Advertising of Fast Food
During the 1920s, White Castle, the first fast food chain, advertised in newspaper. It was slow to value radio advertising but did have promotions on radio during the 1930s.

Most of its advertising was targeted at working class. This changed during the 1950s, when White Castle sponsored a children’s television show, The Cactus and Randy Show.

McDonald’s did little national advertising in the 1950s. In 1959, A Minneapolis McDonalds’s operator, Jim Zein, began running radio advertisement and has sales sky rocketed.

Based on this success, Ray Kroc encouraged other franchisees and managers to launch their own campaign.

Following this directive, two Washington, D.C., franchisees, John Gibson and Oscar Goldstein, began sponsoring a children’s television show, called Bozo’s Circus.

This resulted of Creation of Ronald McDonald, the McDonald’s corporate clown icon who appeared on local Washington, D.C. television commercials beginning in 1963.

During the following year, he appeared on national television on Thanksgiving. The company has regularly used Ronald McDonald its advertising campaigns and like the Quaker Oats man, people dressed as Ronald McDonald make personal appearances throughout the nation.

Through extensive advertising, McDonald’s became the nation’s largest fast food chain during the 1970s.
Advertising of Fast Food